Drupa is an extra virgin olive oil produced in the Italian region of Puglia.
And we designed their branding and their eCommerce.
Drupa’s iconic logo is not as simple as it seems.
The story behind this extra virgin olive oil is their peculiar characteristic of using pitted olives. The dark circle inside the “drupa” (which in Italian stands for “seed”) represents the hole created by removing the pit from the whole olive.
We have applied the same concept to the glass bottle, creating a cut-out shape where the pit should have been.
The eCommerce
We built an essential eCommerce, and they were ready to sell drupa to the world.
The products
Glass bottle
A 3D model and a render have also been created for the products that did not have professional pictures taken, like the bag-in-box.
Bag-in-box
A 500ml glass bottle, with a minimalistic label reminiscing the hills of Bovino and Drupa’s logo with a cut-out detail.
