Scope of works
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The design of the website was a crucial component of the project, as it provided customers with their first impression of the company and its offerings. The design team worked closely with the company to understand their specific needs and preferences, creating a modern and intuitive website that was visually appealing and easy to navigate. This involved creating wireframes, and prototypes, and conducting user testing to ensure that the website met the needs of both the company and its customers.
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The product configurator was a powerful tool that was developed and integrated into the website. It allowed customers to easily select specific values for the lighting fixtures they were interested in, such as color, finish, and wattage. The configurator then generated a data sheet with the relevant information, which could be downloaded by the customer. The product configurator was developed with a focus on ease-of-use and speed, allowing customers to quickly find the information they needed and make informed purchasing decisions.
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3D technical and creative renders played a key role in the project, as they provided customers with a visual representation of the lighting fixtures. The 3D team used advanced rendering software to create highly detailed and accurate models of the lighting fixtures, which were then used to create both technical and creative renders. Technical renders displayed the fixtures in a straightforward and functional manner, while creative renders were designed to showcase the fixtures in more imaginative and visually appealing ways.
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The design of the catalogue was an important part of the project, as it provided customers with a detailed and comprehensive overview of the lighting fixtures offered by the company. The catalogue design team created an attractive and well-organized document that was both aesthetically pleasing and easy to read. The catalogue was populated with high-quality images and detailed specifications for each of the lighting fixtures, allowing customers to make informed purchasing decisions.
A comprehensive solution for a lighting company, aimed at creating a user-friendly website and catalogue to showcase the company's products and services.
The project included a modern web design, a detailed catalogue design, high-quality 3D technical and creative renders and a powerful product configurator.
Graphic elements
Graphic design elements are crucial for website design, creating a visually appealing look and feel consistent with the brand identity. The team selects and designs elements such as color palettes, typography, icons, imagery, and layout, ensuring a cohesive and engaging user experience.
Wireframing is an essential step in website design, creating a blueprint for the layout and functionality of the website. The wireframing team works to design a basic skeletal structure of the website, focusing on the placement of elements such as navigation, content, and call-to-action buttons.
Wireframing
The wireframe serves as a guide for the design and development teams, ensuring that the website meets the user's needs and objectives. Attention to detail and a focus on user experience are crucial factors in creating effective wireframes for a website.
Website Design
One aspect of website design that has gained popularity in recent years is the incorporation of a dark mode/light mode feature. This allows users to switch between a light and dark background, depending on their preference. The design team carefully selects colors and contrasts for each mode, ensuring readability and accessibility. The result is a website that is not only aesthetically pleasing but also adaptable to different user preferences.
Configurator and
Datasheet generator
The product configurator is a powerful tool that allows customers to customize and visualize a product before making a purchase. The development team works to create a product configurator that is intuitive and user-friendly, providing a seamless experience for customers. The configurator generates then a data sheet that includes the specific values selected by the customer, making it easier for them to make an informed purchase decision.
